M&A - DoubleVerify Holdings, Inc.

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Form Type: 8-K

Filing Date: 2025-02-27

Corporate Action: Acquisition

Type: New

Accession Number: 000155837025001812

Filing Summary: On February 27, 2025, DoubleVerify Holdings, Inc. reported its financial results for the year ending December 31, 2024, via a press release. Notably, on February 26, 2025, the company announced an agreement to acquire Rockerbox, Inc. for $85 million in cash. Rockerbox offers a unified marketing measurement platform that enhances marketing insights through Multi-Touch Attribution, Media Mix Modeling, and Incrementality Testing solutions.

Document Link: View Document

Additional details:

Press Release Date: 2025-02-27

Acquisition Target: Rockerbox, Inc.

Acquisition Amount: $85 million

Acquisition Payment Type: cash

Company Address: 462 Broadway, New York, New York, 10013

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