M&A - Vera Bradley, Inc.

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Form Type: 8-K

Filing Date: 2025-04-01

Corporate Action: Acquisition

Type: New

Accession Number: 000149532025000023

Filing Summary: On March 31, 2025, Vera Bradley, Inc. disclosed the completion of an acquisition where Vera Bradley Holdings, LLC, the seller, sold 100% of Creative Genius, LLC to Project Aster Acquisition, LLC, the buyer. The acquisition was executed under an Interest Purchase Agreement dated March 11, 2025. Creative Genius operates under the name Pura Vida Bracelets, and the transaction was finalized on the reported date.

Additional details:

Date Of Report: 2025-03-31


Seller: Vera Bradley Holdings, LLC


Buyer: Project Aster Acquisition, LLC


Acquired Company: Creative Genius, LLC


Operating Name: Pura Vida Bracelets


Transaction Date: 2025-03-31


Form Type: 10-K

Filing Date: 2025-03-28

Corporate Action: Acquisition

Type: Update

Accession Number: 000149532025000019

Filing Summary: Vera Bradley, Inc. is reporting key information regarding its operations and financials for the fiscal year ending February 1, 2025. The report highlights the acquisition of a 75% interest in Creative Genius, Inc. in July 2019 and a subsequent acquisition of the remaining 25% interest in January 2023. Furthermore, the company entered into an Interest Purchase Agreement on March 11, 2025, to sell 100% of Pura Vida, with closure expected by the end of the first quarter following the report's filing. The company operates under two primary lifestyle brands - Vera Bradley and Pura Vida - focusing on products that foster community engagement and enrich customer experiences. Additionally, the report outlines the company’s segments, including VB Direct and VB Indirect, as well as providing insights on risks associated with market conditions, supply chain, and competition.

Additional details:

Fiscal Year End: 2025-02-01


Common Stock Shares Outstanding: 27700900


Market Value Non Affiliates: 129964153


Form Type: 8-K

Filing Date: 2025-03-17

Corporate Action: Acquisition

Type: New

Accession Number: 000149532025000011

Filing Summary: On March 11, 2025, Vera Bradley Holdings, LLC and Creative Genius, LLC entered into an Interest Purchase Agreement where Vera Bradley Holdings will sell Creative Genius, which trades as Pura Vida Bracelets, to Project Aster Acquisition, LLC for $1 million in cash and additional contingent payments over two years. This action involves providing services to the buyer for a transitional period of 12 months, includes customary representations and warranties, and outlines conditions that must be met for completion. Additionally, a Fourth Amendment was made to a Credit Agreement to facilitate this transaction, which includes provisions for the removal of Creative Genius as a borrower and adjustments related to financial metrics.

Additional details:

Interest Purchase Agreement Date: 2025-03-11


Buyer: Project Aster Acquisition, LLC


Seller: Vera Bradley Holdings, LLC


Creative Genius Operation Name: Pura Vida Bracelets


Cash Consideration: $1 million


Transition Period: 12 months


Credit Agreement Amendment Date: 2025-03-11


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